PCD stands for “propaganda-cum-distribution”. In a PCD pharma franchise, a pharmaceutical company authorises a partner to promote (“propaganda”) and distribute its branded products in a defined area. The partner buys products from the company and sells them to chemists, clinics and hospitals in that area.
Who does what
| Pharma company | Franchise partner | |
|---|---|---|
| Products | Supplies branded, labelled products | Chooses the product mix for the area |
| Promotion | Provides visual aids, product cards and other promotional material | Visits doctors and chemists and builds prescriptions |
| Orders | Shares the price list, invoices and dispatches | Places orders, pays as agreed, manages local stock |
| Compliance | Maintains its own licences and quality system | Holds a valid drug licence and GST registration for wholesale trade |
Why people choose the PCD model
- Lower starting investment than launching your own brand. There is no manufacturing commitment or brand registration.
- A ready portfolio. You can start with products that already have labels, packs and a price list.
- Control over your own business. You decide which doctors and chemists to work with and how to grow.
Questions to ask a PCD company
- Which certifications do you hold, and what exactly do they cover? Read the scope on the certificate. For example, a certificate for “trading and marketing of medicines” is not a manufacturing certificate.
- Who manufactures the products? Ask for the manufacturer’s name on the label and its licence details.
- What are the trade terms? Ask about payment terms, dispatch method, and the expiry and breakage policy.
- How are territories handled? Get any territory arrangement in writing.
- What promotional support is included? Ask for samples of the visual aids and literature.
Documents you will usually need
A drug licence for wholesale distribution issued by your State Drugs Control Department, GST registration, and your firm’s documents. See documents required for a PCD pharma franchise for details.
Next step
Browse the Ancare product portfolio or read how the Ancare PCD franchise works.